LOX Earring Backs: A Little Extra That Could Boost Your Christmas Jewellery Sales
Christmas is one of the busiest times of year for jewellery retailers, with earrings always a popular gift choice. But while customers spend time choosing the perfect pair, there's one small accessory that could help you make more of every sale.
Designed to help prevent earrings from becoming loose or falling out, LOX offers customers extra peace of mind. And for jewellers, they present a simple opportunity to add value to an earring sale.
A Clever British Invention
The story behind LOX begins with a lost earring.
When British engineer Gary Bryant's wife lost an earring on their gravel driveway, he was surprised to discover that there wasn't a more reliable alternative to conventional earring backs.
Drawing on his experience in medical engineering, Gary began developing a solution in his garden shed.
Three years later, LOX locking earring backs were born.
Designed and manufactured in the UK, LOX uses patented technology to hold earrings securely in place while remaining easy to remove when needed.
Small, Secure and Surprisingly Clever
Unlike conventional butterfly backs, which can gradually loosen, LOX uses a locking mechanism designed to grip the earring post securely.
Simply slide LOX onto the post to lock it in place, then squeeze the metal clip to release it.
There are plenty of reasons why customers might appreciate them:
- Secure locking mechanism: Helps prevent earrings from accidentally coming loose.
- Fits most earrings: Designed to fit approximately 99% of earring posts between 0.5mm and 1mm in diameter.
- Hypoallergenic: The part that comes into contact with the skin is made from hypoallergenic plastic.
- Easy to use: Simple to fit and remove without complicated fastenings.
- Made to last: Tested to simulate 50 years of daily use and backed by a lifetime guarantee.
It's a reassuring little addition, particularly for customers wearing valuable or sentimental earrings.
Make More of Every Earring Sale This Christmas
For jewellers, the opportunity is straightforward.
When a customer purchases a pair of earrings, why not introduce them to LOX?
A simple question such as "Would you like to add a pair of locking earring backs to help keep them secure?" could turn an everyday transaction into an additional sale.
It's particularly relevant at Christmas, when customers may be purchasing diamond studs, gold earrings or other special pieces as gifts.
LOX could also make a thoughtful little stocking filler for someone who already owns a favourite pair of earrings.
And the opportunity doesn't end with Christmas. Customers collecting jewellery repairs, replacing lost earring backs or simply browsing the earring counter could all benefit from being introduced to LOX.
Keep LOX Where Customers Can See Them
Of course, customers can't buy something they don't know exists.
That's why positioning LOX near your earring displays or till could make all the difference.
LBS supplies LOX locking earring backs in Classic Gold, Silver and Rose Gold, as well as Black. A compact counter display and stand are also available, making it easy to introduce the product without taking up valuable display space.
With the Christmas shopping season approaching, now is a good time to make sure your store is ready to offer those useful little extras.
A Small Product with Year-Round Potential
Sometimes the simplest products offer the easiest opportunities for additional sales.
LOX locking earring backs are practical, affordable and easy to explain. More importantly, they offer customers something genuinely useful: extra reassurance that their favourite earrings will stay securely in place.
Stock up on LOX locking earring backs from LBS and make more of every earring sale this Christmas.
[Shop LOX Locking Earring Backs]