Introducing Italian Super Soft and Premium Italian Stitch – two Italian leather watch strap ranges designed to impress customers and drive sales.

A great watch deserves a great strap. LBS’s latest additions – Italian Super Soft and Premium Italian Stitch – bring Italian leather quality and contemporary design to your customers’ wrists. Crafted for durability, comfort, and style, these premium watch straps help retailers offer a luxury-grade upgrade without the luxury-brand price. As a trusted trade watch strap supplier, LBS continues to expand its Premium collection with options that impress customers and drive sales.

Italian Leather: A Hallmark of Quality

Italian leather is synonymous with quality and craftsmanship. These new ranges deliver the refined look, supple feel, and lasting durability that discerning buyers expect from premium watch straps, making them perfect for pairing with high-end timepieces.

Italian Super Soft: Everyday Luxury with Modern Detail

The Italian Super Soft range features exceptionally soft Italian leather that moulds naturally to the wrist over time. A crisp contrasting stitch adds contemporary flair, while a brushed stainless steel buckle completes a clean, refined finish.

Available in seven heritage colours – Black, Light Brown, Grey, Dark Blue, Brown, Green, and Red – and offered in 18mm, 20mm, and 22mm, these straps cover the most popular sizes and styles.

Showcased on the Rolex Submariner

Fitted to the Rolex Submariner, the Italian Super Soft strap demonstrates its versatility and style. The rich green leather paired with crisp white stitching highlights the modern detail customers seek, while maintaining a timeless aesthetic. Flexible, durable, and comfortable, this range is a ready-to-sell solution for retailers looking to offer premium Italian leather watch straps.

Premium Italian Stitch: Sleek, Contemporary, and Comfortable

The Premium Italian Stitch range combines modern design with lasting comfort. A sharp tapered end, colour-matched stitching and a brushed buckle create a clean, contemporary profile, while the smooth leather lining naturally moulds to the wrist.

Available in Black, Brown, Navy, Dark Brown, Red, and Yellow, and in 18mm, 20mm, and 22mm, this range complements a wide variety of watch styles. Retailers can position these straps as a stylish upgrade that is both accessible and highly desirable, making them an effective addition to any Premium collection.

Why These Premium Straps Belong in Your Store

For trade partners, these new Italian leather watch straps offer clear advantages:

• High perceived value thanks to quality Italian leather and refined design
• Strong margins compared to standard strap ranges
• Ease of merchandising with cohesive, heritage-inspired colours
• Reliable sizing across the key 18, 20, and 22mm widths
• A luxury upgrade without luxury-brand pricing, appealing to a wide customer base
• Versatility across dress, sports, and classic watch models
• Next Day delivery from our Hertfordshire HQ

As a leading trade watch strap supplier, LBS ensures these ranges meet the consistent quality, reliability, and visual appeal that help retailers convert browsers into buyers.

Explore the New Premium Additions

Both the Italian Super Soft and Premium Italian Stitch ranges strengthen our growing Premium collection and give retailers more choice in a market where consumers increasingly seek quality, comfort, and style.

To place an order, please contact the LBS team or browse the full Premium range on our trade site today.