Introducing Our New Lorica Range:

Premium Performance, Zero Leather

At LBS, we’re always on the lookout for ways to offer our customers the best in innovation, quality, and choice - and our brand-new Lorica strap range is ticking every box.

If you haven’t come across Lorica before, prepare to be impressed. This cutting-edge material is fast becoming the gold standard for premium non-leather alternatives in the watch strap world. And we’re excited to now offer it across a new selection of smart, practical straps in a choice of six contrast-stitch colours.

So, What Is Lorica?

Lorica is a high-tech microfibre material made in Italy, designed to mimic the look and feel of natural leather - without using a single animal product. It’s created by bonding ultra-fine synthetic fibres with resins and polyurethane in a unique process that gives it incredible strength, flexibility and breathability.

In short, it’s not just like leather - it actually improves on it in many ways.

Why Choose Lorica?

Let’s be honest - there’s no shortage of “leather-look” alternatives out there, but Lorica stands out from the crowd. Here’s why:

• 100% Vegan-Friendly: No animal derivatives are used in Lorica, making it ideal for customers who want cruelty-free products without compromising on quality.
• Highly Durable: Lorica is resistant to water, abrasion, sweat and UV light. It’s built to handle daily wear with ease, making it a smart choice for active lifestyles.
• Soft & Supple: Unlike some synthetic leathers, Lorica is breathable and flexible right from day one—no stiffness, no break-in period.
• Low Maintenance: Easy to clean and wipe down, Lorica straps keep their fresh look longer than many traditional leathers.
• Elegant Appearance: Lorica has a smooth, consistent finish that offers a sleek, modern look. It's perfect for pairing with everything from sporty chronographs to minimalist dress watches.
  

Meet the New Lorica Strap Collection

Our new range of Lorica watch straps keeps things classic with sleek black material and a pop of contrast stitching. Available in a choice of six stitch colours - orange, red, yellow, black, navy or white - ideal for customers looking to match or accent their timepiece in a subtle but stylish way.

Even better, each strap is finished with a lining colour-matched to the stitching, for a thoughtful and coordinated look that really elevates the overall design.

Each strap is available in 18mm, 20mm, 22mm or 24mm widths, making them a versatile addition to your strap offering. Whether you cater to customers with slim vintage watches or chunkier modern models, there’s a Lorica strap to fit.

Why Retailers Love Them

As a leading trade watch strap supplier, we know what your customers are looking for - and Lorica delivers on every level:

• It appeals to a growing market of eco-conscious and vegan customers.
• It offers the premium look of leather with the low-maintenance practicality of synthetics.
• The range of stitch colours allows customers to personalise their watch without going overboard.
• They’re tough, stylish, and competitively priced – great value for every customer.

Add Lorica to Your Offer Today

We believe this new Lorica range is the ideal blend of form and function - giving your customers a strap that looks great, performs brilliantly, and aligns with modern values.

Stock up now and give your customers a premium alternative that stands out for all the right reasons.