Introducing our New Premium Flexible FKM Straps: Display, Sell, Repeat

At LBS, we know that retailers want straps that not only meet the expectations of today’s watch owners but also drive repeat sales and upgrades. Our new Premium Flexible FKM range delivers on both fronts - combining the toughness customers demand with the comfort and style that makes them come back for more.

Why Stock FKM?

Made from high-grade Fluoroelastomer (FKM) rubber, these straps outperform traditional rubbers, offering clear selling points you can share with customers:

• Exceptional durability – resists wear, UV, and environmental damage.
• Sweat and moisture resistance – ideal for active or sporty customers.
• Everyday comfort – highly elastic, adapting to the wrist while holding its shape.

These benefits are easy for sales staff to demonstrate - a quick twist of the strap (without deformation) instantly shows the material’s quality.

Features Your Customers Will Notice

Each detail of the Premium Flexible FKM strap has been designed to make it stand out in-store:

•  Mould-embossed woven texture – a premium look and feel customers can see and touch.

• Wave-pattern underside – engineered to wick away sweat, a great feature for sport and active wear.

• Heavy-duty brushed steel clasp – with double push-buttons, it’s both secure and easy to remove. Unlike standard pin buckles, the clasp stays set to size, which is a real upgrade in convenience.

• Quick-release spring bars – no tools needed, perfect for customers who like to change straps themselves.

Flexible Sizing, Broad Appeal

The Premium Flexible FKM straps are available in 20mm, 21mm, and 22mm widths, covering a wide range of popular watches.

Modern Colours, Strong Visual Merchandising

Our solid-colour palette gives you plenty of options for display impact. From versatile Black and Grey to standout Orange, Red, and Green, these straps encourage multiple purchases as customers match colours to different watches or occasions.

Colours available:

• Black
• Blue
• Orange
• Red
• Grey
• Beige
• Green

 The Retailer’s Advantage

The Premium Flexible FKM range offers:

• High perceived value – customers instantly feel the quality.
• Strong margins – a premium upgrade option for any standard rubber strap sale.
• Repeat purchase potential – thanks to the quick-release system and colour range, customers are more likely to build a collection.

With eye-catching displays and demonstrable features, these straps are designed to sell themselves once customers try them on. 

Stock the Premium Flexible FKM Range Today

Give your customers the comfort, durability, and style they’re looking for - and enjoy the benefits of a strap that upgrades every watch sale.

Pro tip for retailers: Set up an interactive display where customers can try straps on different watches themselves. Demonstrating the elasticity, clasp security, and quick-release mechanism helps highlight the premium features and encourages multiple purchases.

Contact us today to place your order or plan your in-store display - and make the new Premium Flexible FKM straps a standout in your collection.