Smooth Operators: Two New Colours Join Our Bestselling Strap Collection

At LBS, our passion for timeless, well-crafted watch straps is matched only by our commitment to staying ahead of the curve. That’s why this Autumn we’re excited to introduce two new, trend-led shades - Aqua and Dark Pink - to our long-standing customer favourite: the Smooth Collection.

This strap range has been one of our top performers for decades, and it’s easy to see why. Made from premium smooth calf leather, each strap features clean, stitch-free styling, expertly finished edges, and a soft nubuck lining for a luxurious feel on the wrist. It’s all held together with a sleek, square, modern buckle - and available in an unmatched range of widths from 6mm up to 30mm.

Whether your customer is looking for a minimalist everyday upgrade or a bright pop of colour, the Smooth Collection delivers. And now, with Aqua and Dark Pink joining the line-up, the collection just got even more display-worthy.

Aqua: Crystal Waters & Contemporary Cool

Cool, clean and effortlessly stylish, Aqua is the shade of the season. From tropical turquoise tones to breezy ocean blues, this colour is everywhere—appearing on dials, cases, and straps from brands known for their eye on design.

Photo credit: uk.bulova.com

The new Bulova Rubaiyat Summer dazzles with a reconstituted turquoise dial, surrounded by blue topaz gems and finished with a matching aqua strap—a look that’s both elegant and refreshing.

Photo credit: citizenwatch.co.uk

From Citizen, the new Tsuyosa is a sleek 37mm automatic, showcases a bold sunray aqua dial that makes a subtle statement.

Photo credit: oris.ch

The new Oris Big Crown Pointer Date brings the colour into a heritage context, adding a turquoise dial to a classic pilot design.

Photo credit: junghans.de

From Junghans the Max Bill Damen embraces the shade with a coordinated light blue dial and aqua strap for clean-lined minimalism.

Photo credit: herbelin.co.uk

The Herbelin Cap Camarat Square Automatic wraps an aqua dial in a square case for modern appeal.

All of these examples show the growing popularity of aqua tones this season - and now, you can bring that trend into your strap offering with our new Aqua Smooth strap. It’s the perfect colour to brighten displays or breathe new life into a favourite watch.

Dark Pink: Confident, Rich & Right on Trend

Next up: Dark Pink. This deeper, more complex shade is the perfect evolution of pink - less sugary, more stylish. It’s bold without being brash, sophisticated yet playful, and it's showing up in some seriously eye-catching watch releases.

Photo credit: uk.bulova.com

Bulova Rubaiyat Spring, from the Four Seasons collection, features a unique pink rhodonite dial with swirling natural patterns and pink sapphires around the case. Paired with a pink alligator strap, it’s soft, feminine, and utterly luxurious.

Photo credit: oris.ch

Oris ProPilot X Miss Piggy Edition doesn’t hold back. With a hot pink dial, 34mm case, and a sparkling lab-grown diamond at 12 o’clock, this model is all about fun and flair.

Photo credit: junghans.de

Junghans Meister Fein Automatic keeps it refined, pairing a dark pink leather strap with a deep blackberry dial and coordinating hour markers for a tone-on-tone look that oozes sophistication.

The new Dark Pink Smooth strap captures that same mood—ideal for adding a touch of daring colour to your strap rotation or creating an elevated point of difference in your displays.

A Strap for Every Watch — All Year Round

While Aqua and Dark Pink are our latest updates, don’t overlook the core must-have colours in the Smooth Collection. Retailers know these are the backbone of any strap offering:

• Black – the ultimate classic; goes with everything.
• Brown – warm, versatile, and eternally stylish.
• Tan – perfect for vintage watches and casual wear.
• White – crisp, clean, and especially popular in summer.

And for seasonal interest this Autumn? Add brights like Yellow, Orange, and Red to your stock. These shades bring energy and personality to displays, especially when customers are in the mood to refresh their look.

Now, with the arrival of Aqua and Dark Pink, you can take your Smooth strap selection to the next level - offering the perfect balance of timeless style and on-trend colour.

Stock Up on the Smooth Collection Today

Add the new colours to your next order - or take this opportunity to refresh your strap display and restock bestselling shades like Black, Brown, Tan, and White. For Autumn-ready merchandising, consider adding brights and our latest trend-forward additions.

The Smooth Collection continues to offer unbeatable quality, flexibility, and style -making it a must-have for any retailer serious about straps.

Order now to ensure you're fully stocked for the season.