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The case for Jewellery & Watch cleaning products

By on Thu 23 May 2024

Enhancing Customer Experience:

The Case for Offering Jewellery and Watch Cleaning Products

In a shop full of sparkling jewellery and watches, there’s no doubt that cleaning products are low down on the list of exciting stock items. Maybe you don’t even offer them at all. However, there are many reasons why you should consider stocking a full range of Cleaning Products and not be afraid to tell your customers about their benefits. In this article we look at why you should stock cleaning products, which products you should stock, and the different ways you can incorporate them into your offer.

Why Offer Cleaning Products?

In the competitive world of watch and jewellery retail, providing an exceptional customer experience is key to building lasting relationships and ensuring repeat business. One often overlooked but highly effective way to enhance this experience is by offering jewellery and watch cleaning products as part of your product range. Not only does this add value to your customers' purchases, but it also contributes to the overall satisfaction and longevity of their treasured pieces.


1.Preserving the Beauty and Shine:

The allure of jewellery lies in its brilliance and sparkle. Over time, exposure to environmental factors such as dust, dirt, and everyday wear can dull the lustre of precious metals and gemstones. By offering specially formulated cleaning products, a retailer empowers customers to maintain the pristine appearance of their jewellery and watches. Regular cleaning helps preserve the original beauty, ensuring that customers continue to take pride in their investments.


2. Extending the Lifespan:

Watches and jewellery are not only fashion accessories but also significant investments. Regular maintenance, including cleaning, is crucial for preserving the structural integrity of these pieces. Dirt and grime can accumulate in the smallest crevices, potentially leading to functional issues over time. Providing cleaning products equips customers with the tools they need to ensure their items remain in optimal condition, thus extending the lifespan of their beloved possessions.


3. Convenience and Accessibility:

Offering cleaning products in-store or online makes the process of maintenance convenient for customers. By providing a one-stop-shop for both jewellery and the necessary cleaning items, retailers streamline the shopping experience. This accessibility encourages customers to invest in the upkeep of their pieces, fostering a sense of loyalty to the brand that prioritises their needs and preferences.


4. Educating Customers:

Many customers may not be aware of the proper methods for cleaning and maintaining their jewellery and watches. By offering cleaning products, retailers have the opportunity to educate customers on best practices. This not only enhances the customer's understanding of their purchase but also establishes the retailer as a trusted source of knowledge. If you have a blog, ‘How to’ articles about the best way to clean jewellery and watches demonstrate your expertise to your clientele.


5. Building Trust and Loyalty:

Trust is a cornerstone of any successful retail relationship. By providing quality cleaning products, retailers demonstrate a commitment to the ongoing satisfaction of their customers. This commitment goes beyond the initial sale, fostering trust and loyalty. Customers are more likely to return to a retailer that goes the extra mile to ensure the longevity and beauty of their purchases.


Why Choose Hagerty Cleaning Products?

Hagerty has a rich heritage dating back to 1895. The company produces a wide range of cleaning products for the care of silverware, jewellery, decorative objects, textiles, floors, and other surfaces. With over 125 years of experience, Hagerty has built a reputation as a leading brand with products sold in more than 60 countries worldwide. At LBS we choose to distribute Hagerty because they are a trusted brand with high quality products. Using the latest research and development techniques, Hagerty Cleaning Products are amongst the best on the market.

Which Products to Sell?


For silver jewellery and silverware, Hagerty offer five great products: a silver cloth, silver gloves, silver clean, silver foam and silver spray. Firstly, the silver cloth and gloves are specially treated to clean, polish and protect silver from tarnish. Secondly, the silver clean is a specialised bath that you dip jewellery into, removing tarnish instantly and restoring the original shine. Silver foam is designed for use on larger items of silverware as well as pewter and stainless steel. Simply wash, rinse, dry and you’re done! Finally, silver spray is a convenient way to keep silver shining as you dust.


Gold Jewellery/Gem Set Jewellery

For gold jewellery, customers can choose either a gold cloth or gold clean. For a perfect result, use the two together. For gem set jewellery, Hagerty’s jewel clean and jewel cloth renew the shine of jewellery with gold, platinum, diamonds, sapphires and rubies.

For convenience, Hagerty’s precious stones pencil is easy to use and makes light work of cleaning precious stones, even when travelling. The pencil cleans and makes stones shine whilst the built-in soft brush allows you to reach behind the stones and their mounts without causing damage.


Jewellery with Organic Stones

Jewellery with delicate, organic stones such as pearls, opals, corals, turquoise and emeralds require a gentle cleaning formula. Hagerty’s fine stone clean cleans and restores natural lustre, removing harmful perspiration, make-up, perfume and cosmetics. Also, it moisturises which helps to prevent delicate stones from drying out and cracking.



For watches, Hagerty offer a convenient stainless steel cloth. Thanks to its impregnated cotton, the cloth rapidly makes steel watches, jewellery, and accessories shine. Importantly, the cloth doesn’t cause micro-scratches or marks on the metal or steel.


Not Sure Where to Start? Try a Hagerty Starter Bundle!

Our fantastic Hagerty Starter Bundle contains 35 pieces of our most popular Hagerty cleaning products. Suitable for cleaning silver, gold, and jewels, it includes a free of charge counter display. The Starter Bundle is a great way to start selling cleaning products with minimal investment. As items sell through, it’s easy to reorder from LBS with next day delivery.

Upselling Cleaning Products

Offering cleaning products opens up additional opportunities for upselling. Bundling cleaning kits with certain high-value purchases or running promotions on cleaning products can incentivise customers to invest in these items. This not only boosts sales but also encourages customers to take an active role in the maintenance of their jewellery and watches. We don’t think twice about being offered cleaning products when we buy shoes so why should it be any different when buying jewellery? Discussing ways to clean jewellery shows you recognise the value of ongoing customer satisfaction and are invested in the longevity of the purchase.


Professional Cleaning In-store

While home jewellery and watch cleaning products are effective for routine maintenance, most jewellers offer a professional cleaning service in-store to preserve the longevity and brilliance of precious pieces. Also, professional cleaning ensures a thorough inspection of jewellery, allowing the retailer to identify any signs of wear or damage that may not be apparent to the untrained eye.

A modern Ultrasonic Cleaner is always well worth the investment. At LBS we offer four different ELMA models ranging from a basic model designed for occasional in-store use, through to a large capacity tank suitable for use in a busy workshop. Also, we stock ultrasonic Jewel Clean to go inside the cleaner.


Hagerty Cleaning Products at LBS

Offering cleaning products and services sets you apart in a competitive market. It also helps to build lasting relationships with customers. Contact us today if you’re interested in stocking a range of Hagerty Cleaning Products, or browse our full range here