New Range: Premium Parachute Elastic Straps

With the launch of our exciting new range of Parachute Elastic Watch Straps, we’re delving into the intriguing history of these unique military straps. The term ‘military watch straps’ is often broadly applied to one-piece straps, but a closer look reveals a fascinating variety, each with its own origins within different military branches. While pilots favoured the Bund strap and ground troops relied on the NATO, divers opted for the Parachute Elastic, also known as the ‘Marine Nationale’ strap. These straps all share a common heritage of necessity-driven design, offering practicality and functionality that lend an authentic, rugged charm to pilot, field, and dive watches alike.

Tudor and the Origins of the Parachute Elastic Strap

The origins of the Parachute Elastic strap can be traced back to the 1950s. The French Navy, or ‘Marine Nationale’, was an early and important client of Tudor. Initially, they purchased standard references such as the 7922 and 7928. Over time, Tudor supplied the Marine Nationale with the 7016 model, identified by the caseback engraving “MN19xx” to denote its military purpose and production year. Later, Tudor produced the 9401 and 94010 Marine Nationale models. It was the strap fitted to these dedicated MN references that became famous.

When delivering watches to the Marine Nationale, Tudor only sent the watch heads without straps. Consequently, the Marine Nationale’s combat divers, or nageurs de combat, had to innovate. While some purchased resilient Perlon straps made of woven nylon fibres, others creatively repurposed the elastic straps from their reserve parachute bags. These elastic straps, often khaki-green with a yellow stripe, were flexible, resilient, and comfortable over a wetsuit.

The metal elements on the parachute bag were also repurposed for the strap’s hardware: the keepers and hook clasp. Essentially, a long strip of elastic material is folded over itself at the halfway point. Here, the metal hook is stitched into place. A metal loop is fitted over both loose ends, providing an anchor for the hook. The loop slides freely along the strap’s length, making it easy to adjust for a perfect fit.

Comfortable and practical, the strap was made from issued material and was therefore a cost-effective solution for the divers.

LBS Premium Parachute Elastic Straps

Our new range of Parachute Elastic Straps replicates the vintage Marine Nationale strap, making them perfect for summer wristwear and an ideal partner for dive watches. Crafted from premium elastic, the tight weave of the material is soft to the touch yet rugged and strong. Available in eight colourways, the strap that most closely resembles the original is our Khaki Green/Yellow Stripe Elastic Strap. Additional colour options include Khaki versions with Red and White Stripes, Black, Grey, and Navy Blue. Featuring brushed stainless-steel hardware, the hook clasp stays true to the original vintage design. All eight designs are available in 20mm and 22mm widths.

What are the Advantages of Parachute Elastic Straps?

There are many reasons for customers to opt for a parachute elastic strap: -

•  Unmatched Comfort: Once worn, many people claim it's the most comfortable strap they've ever experienced. It fits so well, you barely notice it.
  
  
  
• Sweat and Odour Resistant: The elastic wicks away sweat almost instantly and absorbs no odour.

   

• It’s washable - simply pull it through, wash, and pull it back through.

   

• Infinite Adjustability: The strap is infinitely adjustable, allowing for a snug or loose fit as desired. Adjusting is effortless.

   

• Secure Fit: Once on, the strap remains firmly secured to the wrist with no flipping, twisting, or moving. The watch stays centred and secure, eliminating movement up and down the wrist.

   

• Enhanced Security: The strap's design helps keep the watch safe, reducing the risk of loss due to spring bar failure.

   

• Affordability: Parachute Elastic Straps are an affordable option allowing for easy access to a new look.

   

• Stylish Colour Options: Great colour choices allow for matching with dials. Also, the central stripe can highlight a feature on the dial, such as the colour of the seconds hand or a complication, or simply add a splash of colour.

Why Stock Parachute Elastic Straps?

Our new range of Parachute Elastic Straps offers a blend of historical authenticity, superior comfort, and modern practicality. Their rich history, coupled with their robust design and stylish options, makes them an excellent addition to any inventory, appealing to enthusiasts of military, field, and dive watches alike.

Parachute Elastic Straps: Marketing and Merchandising Tips

To maximise the appeal and sales of Parachute Elastic Straps, consider the following strategies:

• Offer Bundled Deals: Pair the straps with popular military or dive watches to create attractive package deals. This can encourage customers to purchase both items together.

   

• Seasonal Promotions: Emphasise the suitability of these straps for summer wear due to their comfort and sweat-wicking properties. Special summer promotions can drive seasonal sales.

   

• Social Media Campaigns: Use platforms like Instagram and Facebook to showcase the straps in various settings and styles. Engage with watch enthusiasts by sharing the historical background and modern benefits of the straps.

Conclusion

LBS Premium Parachute Elastic Straps are a high-quality, versatile product that enhances any watch-wearing experience. Contact us or place your online order today to add these exceptional straps to your collection.