By on Thu 02 January 2025
New Year, New Photography
As we step into the new year, we're thrilled to announce an exciting development here at LBS: brand-new photography! We’ve invested heavily in upgrading our imagery to bring you a superior visual experience, reflecting both the quality of our products and our commitment to meeting your needs.
In our recent customer survey, one of the key requests was for improved product photography. You asked, and we listened! While our signature curved images of watch straps have always been our hallmark, we're taking things a step further with a variety of new views to showcase our straps:
- Flat lay side-by-side view of the front
- Flat lay side-by-side view of the reverse
- Flat lay joined view of the front
Why the Upgrade?
In today’s digital world, high-quality photography isn’t just a luxury - it’s essential. As watch retailers and strap sellers, you know that a customer’s purchasing decision often starts with what they see online. That first impression can make all the difference, especially in a competitive marketplace where customers expect clarity and detail at a glance.
By investing in professional-grade imagery, we aim to:
- Enhance the shopping experience: Crisp, detailed photos help customers visualise the product and feel confident in their choices.
- Reduce returns: When customers know exactly what they’re buying, they’re less likely to face surprises upon delivery.
- Showcase the quality of our products: Our watch straps are designed with precision and care. Superior photography allows those details to shine.
How Our Photography Benefits You
As our valued retailer partners, the improvements in our photography are designed to help you sell more effectively. Whether you’re using our images on your website, in social media promotions, or in-store marketing materials, the new range of views will give you greater flexibility to present our products to your customers.
Our signature curved images remain a staple, but the addition of flat lay views - both side-by-side and joined - offers a more comprehensive perspective. This is particularly useful for highlighting the craftsmanship of the front and reverse of the straps or illustrating how they appear when laid flat.
At LBS, we understand that your success is our success. This investment in photography is just one of the ways we’re working to support you in growing your business.
Your Feedback Fuels Our Innovations
Thank you for sharing your thoughts with us through our recent customer survey. Your input has been instrumental in driving this improvement. We’re excited for you to explore the new photography and see how it enhances your selling process.
Stay tuned for more updates in the coming months as we continue to innovate and bring you the tools you need to thrive in 2025 and beyond.